Merchandise can play an important role in building and reinforcing a brand’s identity. Here are a few reasons why:

1. Increases brand visibility: Merchandise can serve as a mobile advertisement for a brand. When people wear or use items with a brand’s logo or name on them, they help to spread awareness of the brand to others.
2. Creates a sense of community: Merchandise can also help to create a sense of community among customers and fans of a brand. By wearing or using the same branded items, they can feel like a part of a group with shared values and interests.
3. Reinforces brand values: The design and quality of merchandise can reflect a brand’s values and positioning. For example, a sustainable fashion brand might create merchandise made from eco-friendly materials, while a luxury brand might create high-end items that reflect exclusivity and luxury.
4. Provides additional revenue streams: Merchandise sales can provide an additional source of revenue for a brand, beyond the core products or services they offer. This can be particularly valuable for startups or small businesses that are still establishing their brand and looking for ways to generate income.

Overall, merchandise can be a powerful tool for building and reinforcing a brand’s identity. It can increase visibility, create a sense of community, reinforce brand values, and provide additional revenue streams.