The micro, small and medium enterprises (MSMEs) that are unable to integrate with e-commerce platforms may find it increasingly difficult to access the market as the technology represents a ‘survival threat’ to them, says a latest study by the Indian Council for Research on International Economic Relations (ICRIER).

“While there are gains to MSMEs by integrating with e-commerce platforms, it is important to recognise that for firms that are unable to join e-commerce platforms, technology may represent a survival threat rather than an opportunity. Firms that are not integrated with e-commerce platforms are likely to find it more challenging to access markets at a time when integrated firms are making deeper inroads into markets by leveraging platforms,” said the study titled ‘Annual Survey of MSMEs in India: Leveraging E-commerce for the Growth of MSMEs’.